Stella McCartney's Flagship Store
Opening of Stella McCartney's Flagship Store
23 Old Bond Street (probably one of the most prestigious retail locations in the world) celebrates the world of Stella, reflecting her approach to design, innovation and sustainability. She has created an intimate, personal and architectural atmosphere to constantly evolve and bring a textured emotional experience into the space. The grade II historic 18th century building’s original façade, including an ornate Edwardian entryway and a planted balcony, have been carefully preserved; a sharp contrast with the contemporary interior that is spread across the four floors connected by a spiral raw steel staircase.
A spiral raw steel staircase connecting the four floors
The space explores a play on texture, volume and light in themes that evolve throughout the building. Fluted concrete walls in a range of textures from top to floor complement glass cube cases, linear brass railings, and colourful ceramic gemstone fixtures and vintage furniture include pieces by Mario Bellini and Angelo Mangiarotti.
Pink silicon display mixed with Reclaimed Venetian Wood in a period feature setting 1800-Century property
Further bringing personal emotion into the space is the use of sound, light and smell to create a multi-sensory experience. Natural light gleams through the shop’s urban indoor garden and the striking skylight, while artificial lights subtly highlight the space’s architectural details and product features. Upon entering the shop on the ground floor, a customised fragrance complements the clean air experience.
She has also introduced the 'member and non-members only’ club, hidden on the second floor that will offer a unique journey into the world of Stella featuring installations such as personal family photos, an inside to the studio and inspiration behind the seasons collections. Various events and exhibitions will rotate constantly.
Make sure to visit next time you are in the neighbourhood.
